Facebook is not only used for socializing with your friends and family. Used correctly targeted leads utilizing Facebook can be achieved both organically and paid. There are several ways to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to market your personal brand and offer to grow your customer base.

Benefits Of A Group

A Facebook group can be beneficial to all members by sharing relative and pertinent content with each other. A group can encourage subscribers to join a community online and communicate regularly. This will also give you the ability to inform your subscribers of updates, create engagement and share each other’s businesses, content and ideas.

It’s not advisable to buy Facebook fans just to have “numbers.” Although it may be tempting, it doesn’t always garner the results you’d like. Those fans aren’t necessarily targeted leads to your niche and will bring relatively nothing to the table.

Make sure your Facebook group is congruent to your niche and personal branding. Appearance is important in your personal brand marketing. If your page isn’t appealing, people are less likely to want to visit it, let alone return.

Sharing Valuable Content

Make valuable, content-rich posts and videos. Fans will follow you if they are obtaining value and engagement from your content and community. Use Facebook as a means of engagement, not a platform to push or try to “sell” your product(s).

Posting videos regularly on Facebook, either uploaded or live, is another way to share your information and further brand yourself. It is easier to captivate someone’s attention via a video. You can also share your article information in print, along with your video, for further exposure.

Encourage Engagement

Encourage communication with your audience. If a customer posts a comment, respond and engage. If you find a follower offering quality information or products, let them know and share within your group. Social networking is vital to your brand and business growth.

Try to keep the information you post fresh and relevant. Your posts should remain on topic and within your niche. Use various methods to engage your fans, some of which can be:

  • Videos
  • Articles
  • Surveys
  • Contests
  • Memes

Customize your video ideas accordingly to capture your audience’s attention. For example, if you sell a product, do a video describing the product, how to use it, the benefits, etc., not just trying to sell the product. Always lead with benefits and value.

More Than A Social Networking Site

Facebook is not solely a social network but a strong marketing business platform as well. Facebook can be used to reach out and grow your business since there are millions of users on this site daily; why not use it to your advantage.

Properly using Facebook can be the catalyst to launching your brand. Set it up correctly from the beginning, allowing it to be the foundation for your targeted leads utilizing Facebook.

Source by Julie K Beachum